Samsung Debuts Mirror and Transparent OLEDs

Samsung’s past virtual fitting room applications have used LCD screens and cameras

Samsung Display has shown off new OLED panels at Retail Asia Expo 2015 (RAE), which it says are the world’s first-such transparent and mirror units (Primeview will also show a mirror OLED at Infocomm (Preparing for Infocomm), which may also be this Samsung unit – although the company was working with LG Display earlier this year (Primeview Introduces Industrial OLED) – TA).

The Mirror Display is a combined OLED display and mirror, which was used as a smart mirror at RAE – with Intel’s Realsense 3D camera technology. Samsung also integrated Realsense into its transparent display demonstration. The transparent OLED is imagined as having uses in consumer-facing displays in, for example, car showrooms.

The transparent display (1920 x 1080) covers 100% NTSC and has 45% light transmittance. Meanwhile, the mirror unit has a reflectance level above 75%, 100% NTSC coverage, 100,000:1 contrast ratio and 0.001ms response time.