At this year’s IFA, Samsung celebrated the launch of its QLED 8K TV with its “Perfect Reality” campaign, placing a series of advertisements at three landmarks in Berlin, Germany: the Berlin Congress Center, the Weinmeister station and RAW-Gelände, a cultural centre.
The ads spotlight QLED 8K’s picture quality with scenes centred around the themes of sport, food, and sci-fi, using real-life models and objects.
Clips of the public’s reactions to the ads were shared on various social media channels by Germany’s influencers, including photographers and YouTubers.
QLED 8K is currently being showcased at Samsung’s IFA 2018 booth, located on the second floor of CityCube Berlin.
