What They Say
Samba TV released three reports on the ‘State of Viewership’ in TV in the US, the UK and Germany and in Australia. The reports look at the reach and impressions of different kinds advertising and the impact of streaming on advertising. For example, in the chart below, the firm shows that although there has been more advertising on linear TV in the US, the reach of this advertising has not increased. In the US, the firm found that 97% of linear impressions reached just half of linear TV viewers.
The report also looks at the biggest advertisers, streaming viewing and the impact of sports broadcasting.
What We Think
There are quite a few interesting charts in these reports, which are free to download (registration required). (BR)
DD Article Source
https://www.samba.tv/resources/q421-state-of-viewership-report
Samba TV’s Q4’21 State of Viewership Report is Here! |
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The last quarter of 2021 saw dramatic advertising oversaturation to a shrinking linear audience (94% of the quarter’s impressions were served to just over half of linear viewers). ?Download the report for the United Kingdom & Germany to get a deep dive into the latest trends and how they will affect your 2022 planning, including:?
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