The Digital Signage Business Climate Index (DBCI) in Russia, polled by OVAB Europe, has fallen dramatically since the last survey in September: from 28.85 base points to -22.74.
While the business situation in Russia is currently satisfactory, expectations for the next six months are highly negative. The main reason for this is the tumbling rouble exchange rate and a freeze in government-financed projects, which form the bulk of signage projects in the country. Oil prices are also under pressure.
The result of the above is a negative outlook by Russian signage stakeholders. 22.7% of the surveyed industry representatives rate their current business as negative and 54.5% expect their business to get worse in the next six months.
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We’d have been pleased to see this result just before we finished our latest forecast, rather than after!! (BR)
