Streaming technology company, Roku, released data compiled for them by consultants Macro ahead of National Streaming Day (20th May). When deciding what to watch, US viewers trusted the opinions of their friends or those with a similar sense of humour, rather than family, and they were more influenced by commercials for programmes than by online media. There is more time spent in front of the TV in the US than ever, with Q1 seeing 3 billion hours of content viewed by Roku users, compared with 9 billion in the whole of 2016. The average American spends 30.55 hours a week watching TV.
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