What They Say
Advanced Television interviewed Futuresource Consulting about the UK TV set market which it calculates at 8 million sets in 2020. The firm interviewed buyers in June 2020 and found that the priorities for sets were:
- Smart Features
- UltraHD/4K
- Larger TV sets
OLED & QLED are said to be much further down in priority, below voice control and usability.
Futuresource believes that over half of all TV sets bought in the UK last year were acquired online (either for click and collect or delivery), and expects a similarly high proportion this year. Retailers need to be aware that many consumers will be relying heavily upon online reviews and promotional material to help pilot them through the many options available.
Sales are expected to be lower this year, but above the level of 2019
What We Think
In the distant past, Futuresource was notorious for small sample sizes in its surveys, so it would have been good to get a sense of the size for its survey. Of course, picture quality plays a bigger role when the consumer is in a retail environment and looking at the sets. (BR)
This is Statista’s view of TV Household numbers in the UK. 8 million sets would either mean a very rapid change in set replacements, or, and this is possible in the pandemic, more sets being purchased per household. This trend had been the norm before the arrival of tablets and personal viewing devices, but had gone into reverse.
