What They Say
US analyst Leichtman Research Group said that 71% of US TV households have some form of pay TV service – down from 82% in 2016, 87% in 2011, and 86% in 2006. The penetration of pay TV increases with consumer age and goes from 64% at 18-44 to 77% at 45+ down from 77% and 86% respectively in 2016.
Other related findings include:
- 41 % of those that moved in the past year do not currently have a pay-TV service – a higher level than in previous years
- 35 % of renters do not have a pay-TV service – compared to 25 % of homeowners
- 30 % of pay-TV non-subscribers last had a pay-TV service within the past 3 years, 36 % last had a pay-TV service >3 years ago, and 34 % never had a pay-TV service
- 54 % of pay-TV non-subscribers that never had a service are ages 18-34 – while 28 % of non-subscribers that formerly had pay-TV are in that age range
- 26 % of adults agree that it is OK to use a friend’s log-in passwords to watch live TV, including 40 % of ages 18-34
- 37 % of all TV sets in use have a traditional pay-TV providers’ set-top box – compared to 58 % in 2016
What We Think
No real surprises here. (BR)
