Q3 TV Sales Rise, TCL Hits #3

Witsview reports that 57.15 million LCD TVs were shipped in Q3, an increase of 14.4% on Q2, and 5.8% up on Q3 last year. Samsung was the main vendor with 11.3 million (19.7% share). The firm said that demand in China was strong, boosted by a strong housing market. However, it said that set makers saw margins drop because of panel pricing.

TCL moved up from fifth place last time seeing 42.3% quarterly growth with a boost in OEM and TCL brand shipments. Hisense also had good growth, but it dropped back from third last time. Witsview estimates that shipments will reach 64.3 million units in Q4, although there is some risk that rising prices, forced by panel price rises might cause some resistance.

Witsview global TV Table

Analyst Comment

Separately, Beijing All View Cloud Data Technology (AVC) said that 11.95 million TVs were sold in China in Q3, up 8.9% year on year and forecasting sales of 15.29 million for the fourth quarter, bringing sales for the year to 50.75 million, up 7.5%