Primesight Keeps UK’s Biggest Outdoor Roadside Signage Deal

Primesight has retained the UK’s Network Rail contract for roadside panels, reckoned to be the UK’s largest and valued at £125 million ($162 million) and covering 2,000 billboards over seven years. There are 70 digital ’48 and 96 sheet’ displays and another 20 are planned by the end of the year. As part of the deal, Primesight will also take over the advertising rights on Network Rail bridges from April 2018, a contract that is currently held by Clear Channel.

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