PPDS has announced an exclusive partnership with Oracle Red Bull Racing, the reigning Formula One World Champions. As the team’s official “Digital Display Supplier” and “Innovation Partner,” PPDS will supply advanced displays for the 2023 and 2024 Formula One World Championship seasons. These displays will be used at all Grand Prix weekends and in the Oracle Red Bull Racing Technology Campus in Milton Keynes, UK.
In collaboration with the racing team, PPDS designed three custom 10 m2 portable 4K UHD dvLED showcases for use in the Oracle Red Bull Racing Paddock Club during race weekends. These displays address time constraints faced by the hospitality team by allowing for quick installation and de-installation. The Paddock Club experience also features 17 other Philips professional displays providing a range of content, including live race coverage, behind-the-scenes access, and audio feeds from drivers and crew. These solutions will be used at all race weekends during the 2023 Formula One World Championship season, including the inaugural Las Vegas Grand Prix.
The digital signage used consists of various advanced Philips professional displays. For the custom 10 m2 portable 4K UHD dvLED showcases, a 48 cabinet, 1.5 pixel, 8 x 6 Philips L-Line 9000 Series dvLED wall is employed. Measuring 4.85 m wide and 2.05 m high, this display serves as a central and engaging element in the Paddock Club. Its precise color calibration and resolution capabilities ensure that multiple feeds can be shown simultaneously, providing a comprehensive and immersive experience for guests.
In addition to the main dvLED wall, the Paddock Club experience is enhanced by 17 other Philips professional displays. This includes 4 Philips MediaSuite professional TVs, 7 Philips AOC gaming monitors, and 6 Philips 222B9T touch monitors. These displays collectively offer near 360-degree visual experiences with various content types, such as live race coverage, exclusive behind-the-scenes access, links to the Oracle Red Bull Racing pit lane, and audio feeds from drivers and crew.