PMA Research Distributor Channel Analysis Shows Positive Revenue Growth

PMA Research (PMA), the worldwide market information experts on large displays, have published their latest sell-through tracking report on large-format (32-inch and larger) flat panel displays being sold by leading U.S. AV, PC and IT Distributors who typically serve commercial markets.

Revenue for sales of flat panel displays through the distribution channel remained strong despite a drop in unit sales, with total revenues up 4% compared to October 2020. Year-to-date, volume and revenues remain ahead of YTD2020 mainly due to the second quarter strength compared to the low pandemic-depressed sales in 2Q2020. Demand remains strong, particularly in education, but sales in the second half of the year have been hampered by supply limitations that may continue to challenge the market through the next few quarters.

One vertical market of note was the hospitality market. Hospitality unit sales and revenues rose +25% in October as some hotels refresh and renovate where they can. U.S. hotels are gearing up for more vacationers and business travelers as international travel restrictions ease this quarter. This market is, however, still well behind on AV spending with increased hiring costs and personnel-related expenses taking priority.

Other bright spots include professional +75-inch and interactive flat panel display segments. Supply expanded for 75-inch LCD displays, both interactive and non-interactive, during the month. Manufacturers reported better availability for this popular size, particularly now that consumer television demand has fallen. Sales of touch-enabled displays remained elevated in October, growing another 4% in units and 2% in revenues over September’s record-setting levels. October 2021 sales were double last year’s iFPD levels and backorders remain in place for many school district orders.

Flat Panel Distributor Tracking report offers timely sell-through data and analysis on unit sales and market trends of large-format displays sold by leading U.S. AV and IT Distributors. These reports are ideal for tracking product and channel trends.

About PMA Research

PMA Research (PMA) specializes in worldwide market information for the projector industry, including detailed and comprehensive coverage of High-End Projectors, Mainstream Projectors, and Pico Projectors. With a series of quarterly projector shipment and forecast reports along with monthly sales tracking, PMA publishes data-driven insights for projector manufacturers, component suppliers, accessory companies, and channel partners. Expanded coverage of the display industry includes market information on U.S. Professional Large-Format Flat Panel Displays. PMA’s Flat Panel Tracking Reports offer timely sell-through data and analysis on unit sales, revenues, and true volume-weighted selling prices of Professional Large-Format Flat Panel Displays sold by leading N. American dealers, systems integrators, and distributors.

PMA Research was formerly Pacific Media Associates, which was established by Dr. William Coggshall. Dr. Coggshall was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. PMA Research has offices in the United States, Europe, and Asia.