What They Say
As well as its miniLED vs OLED IT battle data, DSCC looked at the battle between the different display technologies in TV. In the substantial article, it defines what it means by Advanced TV and reports that the segment increased by 29% on an annual basis in Q4 2021 to 6.6 million units, with OLED increasing its share as LCD sets suffered from high panel pricing earlier in the year. Details included in the article include
- Market growth by set size (48″ up by 276%, 77″ and larger up by 116%)
- OLED share increase from 31% in Q4 20 to 36% in Q4 21 after declining from 2018-2020
- Revenue growth in Q4 21 was higher than volume growth with LCD driving the revenues
- MiniLED TV sales grew to over 700K in Q4 2021
- By brand, Samsung was dominant in North America and grew its share during 2021 in Western Europe.
- Looking by price band, Samsung’s strength is based on dominance in the sub $1,000 market.
What We Think
As usual, if you are involved in this segment of the TV market, it’s worth the (free) registration to read this article in detail. (BR)
Advanced TV Shipments by Size and Display Technology, 2018 to 2021
