The global PC-based graphics processor unit (GPU) market reached 64.2 million units in Q4’22, according to the latest update from Jon Peddie Research’ Market Watch Report. Total year on year GPU shipments decreased by 38%, desktop graphics decreased by 24%, and notebooks decreased by 43% — the largest decrease since 2011.
Of the major players, Nvidia’s market share increased 0.68%, AMD also saw its overall market share increase 0.4% QoQ but, Intel’s market share decreased by 1.1%. (Source: Jon Peddie Research)
The interesting thing about this data is the underlying relationship between GPU shipments with desktop and notebook sales. Every one of those devices can’t ship without a GPU, whether it is integrated or on graphics card. In fact, desktop graphics card shipments rose by 7.8% during the fourth quarter which is a healthy sign for all those companies that are targeting the PC market with monitors, including the ubiquitous 27-32 inch gaming screens. It’s a lot easier to find a niche for your products in the PC market then it is to try and break into retail TV sales, for example.
The graphics card market is worth over $30 billion a year, with products ranging in price from $150 to $2,000. That doesn’t mean that every graphics board is going to be attached to a gaming monitor, but the total available market (TAM) for gaming monitors is probably the range of 15-20 million units a year. There’s a reason why there are a slew of gaming monitors coming on to the market at premium prices, from the likes of MSI, Viewsonic, BenQ, Samsung, LG, Acer, Philips, and many more companies. Of course, it is not an easy market for display vendors. Gamers, who make up the most influential segment of the graphics card market, are very particular about their displays. They may be the only people in the world who actually see micro-faults in displays that no one else would ever notice. But there are so many of them, spending so much money, searching for that Holy Grail of visually powerful experiences.
