Global pay TV revenues for 138 countries peaked in 2016 at $202 billion. Revenues will fall to $150 billion in 2025 – despite the number of pay TV subscribers rising by 35 million between 2019 and 2025.
Ranking Country 2019 Ranking Country 2025 ------- --------- ------ ------- ------- ------ 1 USA 88,512 1 USA 57,423 2 China 9,929 2 China 10,062 3 UK 6,637 3 India 5,995 4 Canada 6,096 4 UK 5,789 5 Brazil 5,338 5 Canada 5,061 6 India 5,183 6 Japan 4,714 7 Japan 4,959 7 Brazil 4,233 8 France 4,108 8 France 3,479 9 Germany 3,877 9 Germany 3,382 10 Argentina 3,152 10 Mexico 2,815
Simon Murray, Principal Analyst at Digital TV Research, said: “Much of the losses are down to subscribers converting from standalone TV to a bundle where they pay more overall to the operator but less on TV services. Cord-cutting is also a major problem, especially in the US.”
On a positive note, India will gain $812 million in pay TV revenues between 2019 and 2025 to take its total to $6 billion – up by 16%. The second biggest winner will be Indonesia, with a $719 million gain.
The top five countries will account for 56% of global pay TV revenues by 2025. The next 15 countries will bring in a further 25%. Therefore, the top 20 countries will contribute 81% of pay TV revenues by 2025.
Satellite TV revenues will fall by $18 billion between 2019 and 2025. The US alone will decline by $14 billion. IPTV revenues will be flat between 2019 and 2025 at $27 billion. Global cable TV revenues (digital and analog together) peaked at $97 billion in 2012, but will fall to $63 billion in 2025.
Murray added: “Our forecasts assume that professional sports will restart in August following relaxations in the Covid 19 lockdown. If this does not happen, then pay TV will experience considerable churn.”
