Research from Parks Associates finds that 43% of U.S. broadband households that own or plan to purchase a smart TV or streaming media player consider voice control to be an important feature for their next purchase.
Parks Associates industry report The Impact of AI on Consumer Entertainment examines the impact of AI on the entertainment industry and the future role of AI in user experience, service delivery, content creation, and monetization of video services.
“Artificial intelligence is used across the connected entertainment value chain by leading companies to gain cost advantages, increase speed to market, and strengthen customer loyalty,” said Craig Leslie, Senior Research Analyst, Parks Associates. “Consumers expect new connected entertainment products and services to offer voice as a control and search option; AI solutions will help companies remain competitive in the future.”
The research report also addresses the impact of AI on data, as AI requires monitoring large quantities of personal data and creates concerns for consumers about security and privacy.
“Seventy-five percent of U.S. broadband households want tight control over their personal data, and over half are concerned about unauthorized users gaining control of their data,” Leslie said. “Less than one-third of consumers trust their providers to adequately safeguard their data, so providers need to deliver a promise of strong data security with granular control of what is shared and with whom, to encourage consumer participation and willingness to share data.”
Additional research from the report includes:
- In early 2018, the average broadband home hosted 10.4 connected devices, of which 8.6 are connected CE devices.
- 55% of U.S. broadband households find voice control of connected entertainment devices appealing.
- 49% of U.S. broadband households find that a website/app that allows you to delete collected data would increase their confidence in use of an online service.
- Netflix credits its recommender system for influencing 80% of hours streamed, with the remaining 20% coming from search.
For more information about The Impact of AI on Consumer Entertainment, contact [email protected]. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at [email protected], 972-996-0202.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company’s expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com
