Empowering display industry professionals with cutting-edge insights and analysis
Merck KGaA, Darmstadt, Germany, a leading company for innovative and top-quality high-tech products in the healthcare, life science and performance materials sectors, will be presenting an expanded product range at the SID Display Week 2015. With its state-of-the-art liquid crystal mixtures for displays, Merck KGaA, Darmstadt, Germany, has been the global market and technology leader … Read more
Ayuda Media Systems‘ CEO Andreas Soupliotis (“The only man ever to return a Tesla because he didn’t like the UI”, said Cotterill) spoke in great detail about programmatic buying – but it was very hard to follow! Even media buyers I talked to said that they had struggled. The holy grail – for Soupliotis – … Read more
After spending seven years at Google and just over a year at ITV, Sarah Speake joined Clear Channel this year as the company’s chief marketing officer. She was discussing marketing (of course!) for the DOOH industry. Before beginning, Speake said that it would be remiss of her not to be mention the incident in Tooting … Read more
Spencer Sheen, head of retail at Gatwick, discussed the changes that have been put in place since the airport came under new management in 2009. Gatwick is now the world’s busiest single-runway airport, with 43 airlines flying 38.4 million passengers to 65 countries annually. The airport’s share of the UK market has risen from 21.7% … Read more
Smart cities are a big topic in the DOOH industry, but no-one is very clear on the meaning of the phrase. Albert Asséraf of JCDecaux noted that there are more than 220 million search results for these terms on Google! Some of the areas that Asséraf believes should be included in the definition are ‘Economy’, … Read more
Sikander AhmedYou may not realise it, but London leads the world in DOOH, said Cotterill at the start of the next session; go to New York and you’ll see for yourself. Anecdotally, UK business people like Tim Bleakley of Ocean Outdoor have spoken at DailyDOOH conferences in the USA and have been handed a business … Read more
The next speaker was Heather Andrew, CEO and founder of Neuro-Insight – a London-based company that examines the brain’s response to certain stimuli. The aim is to maximise the effectiveness of these stimuli within and across different media. Ocean Outdoor commissioned Neuro-Insight to find how digital signage compares to other media. TV was the obvious … Read more
Cheil Media plans and buys all of Samsung’s OOH media, and Fiona FitzGibbon is head of media. She was speaking about ‘Why we love DOOH’. Cheil is passionate about the medium, which is growing rapidly; there are always new creative opportunities. Samsung is also a great advocate, using DOOH across all product categories – B2B … Read more
Neil Morris, CEO of Grand Visual, gave what many people I talked to named as the most interesting talk of the day. Grand Visual is a production company that is 10 years old this year; its first-ever content was a video of Rocky Balboa running up the digital escalator panels (DEPs) in the Tottenham Court … Read more
After an introduction by Adrian Cotterill, editor of DailyDOOH, the first speaker was Shaun Gregory of Exterion Media. Gregory spoke on the topic of ‘How OOH can change peoples’ lives and consumer habits’. He is the CEO of Exterion, which is described as Europe’s largest private OOH advertising company. Interactivity, creativity and technology are the … Read more
The event ran at Bafta in Picadilly CircusDailyDOOH’s Media Summit is now in its second year in London, taking place as part of the city’s Digital Signage Week. Rather than gearing towards product demonstrations like the NEC Showcase, the Summit brings together players from across the OOH sector to speak about the industry. Content creators, … Read more
Sibeam has announced that its UltraGig SiI6400 transmitter is being used on LeTV’s new flagship smartphone, the Le Max.
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