Outfront Media is working with the Washington Metropolitan Area Transit Authority (WMATA) to roll out new digital screens and campaigns to eight Metrorail stations in New York City. Each of the 72″ LG-MRI displays features an interactive split-screen, showing adverts and real-time customer information. The initial installation of 10 displays (each with 1920 x 1080 resolution and 600 cd/m² of brightness) is expected to expand throughout the Metrorail network in the future.
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