Hayek praised the Apple Watch, saying that there is room for both Apple and Swatch in the marketSwatch claims to have worked around the limitations of smartwatches – small screens, low battery life and ‘inelegant’ designs – through the integration of some smart functions into its existing products, using NFC. The technology will enable the timepieces to be used for tasks such as cashless payments and hotel room access. There are still no plans to produce a Swatch smartwatch, though. CEO Nick Hayek said, “We are not a consumer technology company… We don’t want to produce a reduced, minimised mobile phone on your wrist”.
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