Watermarking technology company NexGuard has developed an OTT VOD app for the hospitality sector. Sonifi is using its forensic solution to embed a robust invisible watermark in content delivery of films to hotel guests. This meets the needs of Hollywood studios by complying with security requirements.
Analyst Comment
Several years ago, one of the watermarking companies told me that certain hotels in Hollywood have special arrangements to allow earlier access to movies than is normally allowed. However, this led to pirates renting rooms in order to make pirate copies of the titles. Following this, the studios insisted that content was watermarked back to the individual display used, which would mean that a copy could be tracked to a display and a date, which means it can be tied back to a credit card. (BR)
