The Stachus Passagen in Munich, Europe’s largest underground mall, will become the 110th high-end shopping complex containing a Display-Out-of-Home network created by Ströer.
The installation will consist of 23 new 60″ digital displays, which business will be able to book for their advertising when the new channel launches in December.
Ströer has expanded its Mall Network over the past 12 months, with DOOH installations at the myZeil in Frankfurt, the Waterfront mall in Bremen, three locations in Hamburg, and Germany’s largest shopping center, the Mall of Berlin.
