Leading mobile app data and insights company App Annie and IDC have unveiled a special joint report analysing the mobile games market in 2017 from several vantage points, putting it in a broader, global gaming industry context. The report features three main themes:
- Mobile gaming’s relatively large scale and faster growth rate in terms of direct consumer spending compared to home game consoles and PC/Mac gaming.
- The ascendance of live player vs. player (PvP) or co-op multiplayer games to the top of the grossing charts last year.
- Asia-Pacific’s ongoing rise to dominance, not just in terms of spending but, increasingly, in game origination and gameplay innovation.
Direct spending on mobile games exceeded the combined spending total on home console, PC/Mac and handheld console games by more than one-third in 2017, up from a single-digit margin by the same measure in 2016. Games also generated nearly 80% of total worldwide consumer spend for combined iOS and Google Play, while accounting for roughly 35% of worldwide downloads. App Annie’s Danielle Levitas said:
“Mobile gaming’s lead widened globally in 2017. Mobile game spending was 2.3 times that of PC gaming and 3.6 times that of game consoles last year. With billions of mobile devices in the world, apps are the mass market gaming platform for casual and serious gamers, enabling them to play whenever and wherever they want to”.
The top two grossing games worldwide on both iOS and Google Play in 2017 featured live PvP gameplay, demonstrating that hardcore-leaning multiplayer elements aren’t just possible on mobile devices, but have already proven popular and lucrative. The ascent of titles like Honour of Kings (aka Arena of Valor), Lineage 2: Revolution, Fantasy Westward Journey and Lineage M to the top of the mobile grossing charts shows that live multiplayer games are an important trend in gaming that has clear e-sports implications. 2017 appears to have been the first year that three different live PvP titles took the top grossing slot on iOS, Google Play and handheld game consoles. Pokémon Sun/Moon for Nintendo 3DS was the top-grossing handheld title last year and features live PvP battles.
An IDC survey of US gamers from the third quarter of 2017 showed that a lower share of smartphone and handheld console gamers played live PvP or co-op titles (34%) than PC/Mac and home console gamers (over 44%), but this gap also narrowed relative to a similar survey from the third quarter of 2016. The same survey showed that live PvP or co-op gamers on smartphones and handheld consoles skewed younger and male compared to the balance of smartphone and handheld gamers that didn’t play such games. Live PvP or co-op gamers in the US were more likely to have spent money on a smartphone or handheld console game in the third quarter of 2017, moreover, and were more likely to play associated titles for at least five hours a week. IDC’s Lewis Ward said:
“Live multiplayer gaming on smartphones and tablets took a big step forward in 2017. Although titles such as Clash Royale, Roblox and Hearthstone: Heroes of Warcraft have been popular in Western markets for some time, it’s now clear that publishers from Asia-Pacific not only have an ‘answer’ to these titles, but upped the ante last year, not just in scale but, arguably, in the sophistication of live PvP and co-op gameplay”.
Rapid growth in a few key markets, most notably China, Japan and South Korea, helped fuel mobile gaming’s ascent in 2017. All regions saw an increase in mobile game spending last year but over 60% of mobile game spending occurred in Asia-Pacific and this region gained share of spending relative to 2016. With battle royale games like PUBG: Exhilarating Battlefield and PUBG: Army Attack becoming increasingly popular on mobile devices, this live multiplayer gameplay mode should also impact on mobile gaming in 2018, particularly in Asia-Pacific.
