Digital TV Research forecasts that Netflix will have 201 million streaming subscribers by 2023, up by 82% from 111 million at the end of 2017. About 28 million subscribers will be added in 2018, making it the largest growth year ever. Lower growth is expected after 2018, according to the report.
North America and Western Europe will together supply 62% of Netflix’s total subscriber base by 2023 — still dominant, but down from 76% in 2017. Asia Pacific will boast fast growth by taking 14% of the 2023 total. This represents 28 million subs, quadruple the 2017 figure. Principal analyst Simon Murray commented:
“These
forecasts are a lot higher than the last edition of this report. Similar to many other analysts, we underestimated the fast take-up in international markets”.
The top five countries will supply 53% of Netflix’s subs by 2023, down from 69% in 2017. Although the number of international subs overtook US ones in 2017, the US will still contribute 44% of subscribers by 2023 and will add 16 million subs between 2017 and 2023.
Streaming subscription revenues for Netflix will climb by 155% from $11.3 billion in 2017 to $28.8 billion in 2023. The top five countries will generate revenues of $16 billion in 2023, or 56% of Netflix’s global subscription revenues. The US will contribute $11.2 billion, with four other countries above $1 billion.
