NEC Reiterates Importance of Solutions

NEC’s presence largely followed in the tracks of its its ISE showing, with a similar message and and multiple models that were introduced in Amsterdam.

Photo credit: Daily DOOH

One model that we had not seen at ISE was the U321H, an ultra-short throw projector for the education and corporate markets. It was being shown in a 1×2 configuration (two models side-by-side, with edge-blending), although we heard that it will also be offered as a 1×3.

The U321H has 1920 x 1080 resolution and 3,200 lumens of brightness. It also supports touch. The projector will go on sale in April.

NEC’s laser-phosphor model, the PX602-UL (Display Monitor Vol 21 No 7) was also being demonstrated, in a double-stacked quad configuration. The resulting image was almost 5m wide, with 3800 x 1200 resolution!

UltraHD was also important to NEC. The company was applying its SpectraView Engine and applying the colour adjustment capability to digital signage. Owners using this feature will be able to manipulate the colour of different sections of the display, individually.

NEC’s key message was that signage is about more than “just pushing products”, said marketing VP Ashley Flaska. Technology is important, but the whole solution is key – NEC’s focus is on helping customers to solve challenges and offer them a whole solution, not just a single product.