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Navio Acquires Subrosa Digital to Strengthen Connected TV Ad Sales

Navio Networks has announced its acquisition of Subrosa Digital, a digital marketing and consulting agency. The acquisition, expected to close by September 27, 2024, will enhance Navio’s capabilities in marketing and advertising for FAST channel operators.

Subrosa Digital brings its AI-powered content creation and targeted marketing solutions to Navio’s operations. The acquisition is aimed at driving viewership and increasing revenue for content providers and channel owners. The combined services will include strategic marketing, creative development, and advertising sales.