Irdeto and MStar Semiconductor have partnered to secure premium content for video service providers in China.
This will give operators and content owners in China, more control and confidence to launch premium content services, especially Hollywood studio early releases in 4K and UHD.
According to IHS, over 50% of TVs shipped globally in Q1 2016 were smart TVs, and this acceleration was led by China where four out of five TV sets had smart functionality. China’s appetite for premium content is growing rapidly, and it is anticipated that the domestic market will continue to post healthy growth in the coming years.
Wayne Tsai, marketing director of MStar stated, that as demand for premium content increases in China, it is crucial for operators and content owners to deploy the right security that complies with Hollywood studios’ stringent requirements for 4K and UHD content. MSar played a role in the first-ever hardware-protected ecosystem for China DRM in partnership with Irdeto to protect operators and content owners’ premium content.