Motorola Goes the Custom Design Route

By Tom Allen
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Motorola has added its Moto 360 smartwatch to the Moto Maker service. Using Moto Maker, customers can customise their watch with different casings, straps and faces.

Photo credit: Wired

Analyst Comment

This might not seem like a big deal, but it is likely to be key to Motorola’s value proposition going forward. The company can roll-out upgrades faster, for example, and allow people to choose to add them for themselves. It will also bring some of the joy back into shopping – when someone designs their own product, even if it’s just choosing from a fairly limited list of parts, there is a more personal attachment to the item. (TA)