What Display Daily Thinks: Without any explicit implications from the data below for display manufacturers, the fact that consumer behavior across divers digital platforms is changing demands responsiveness from the industry.
CTV’s emergence as an attention hog over personal computing and other devices is, on its own, an indication that traditional TV strategies won’t cut it in the future. This is why the free TV experiments of companies like Telly can’t be dismissed, even though the economics don’t always make sense. Eyeballs have value, just ask any social media company or Google.
Time Spent on Connected Devices
In a shift with potential implications for the display industry, Americans are forecast to spend an average of 230.3 minutes each day on mobile devices in 2023. While this is still more than the projected 114.9 minutes per day with connected TV (CTV), the gap between the two is diminishing.
Mobile devices currently hold a majority share of 50.7% of total digital screen time, but this is expected to slip below 50% by 2025 according to recent forecasts. This trend highlights the changing patterns in media consumption and the diversifying landscape of screen time allocation.
Meanwhile, as CTV usage continues to surge, the time spent on traditional desktop and laptop screens is predicted to decrease, constituting a 14.8% share in 2023, a significant drop of 6 percentage points since 2019.
These data suggest a changing balance in consumers’ digital habits. The shrinking gap between mobile and CTV usage indicates a trend towards larger display formats for digital content. At the same time, the declining share of desktop and laptop usage shows a clear movement away from conventional computing devices for digital media consumption.
