OVAB also added France to the DBCI in 2014. The country is the third-largest DOOH market in EMEA.
Despite a conservative turn for the French economy, the country’s DOOH market recorded growth throughout the year. 90% of companies surveyed said that they were satisfied with their business, or rate the business climate as positive. 55% expect an even better situation to develop in the first half of 2015.
France’s most important vertical market for DOOH is retail, which generates 22% of all digital signage revenues. Corporate communications and banking follow.
Trends in the French market are the integration of signage in shop furnishings and a high level of demand for shop window signage.
