Russia and Poland were also added to the DBCI in 2014.
The outlook for Russia’s signage market is negative, due to the current volatile political situation and the country’s fluctuating currency value. Many tenders are under revision or have been postponed.
Despite the above, 75% of the Russian signage market registered higher revenues in 2014 than 2013.
Sub-32″ signage is a growing trend in Russia. Retail and shopping centres are important verticals, responsible for 34% of signage revenues in the country. The harsh climate favours indoor shopping centres.
After Russia, Poland is the CEE region’s strongest digital signage market. It experienced ‘exceptional’ growth in 2013, though, leading to an unfavourable comparison during 2014. Some of the country’s larger signage roll outs were finalised in the first half of the year. Many new pilot installations were implemented, however, and the signage market recorded investment throughout the year.
Like Italy, the SMB sector is Poland’s most important, representing 75% of all revenues generated. Aggressively-priced hardware solutions and entry-level signage were particularly successful.
