Clear Channel has committed to a significant expansion of its DOOH portfolio in the UK. The first part of the expansion is called ‘Play London’, which will consist of the current Storm-branded screens (Display Monitor Vol 20 No 39) (set to double in number, to 20 sites); the LD6 network of 100 LCD displays (to be rebranded Adshel Live); and a new network of 40 premium LED displays, called London Wrap. Later this year, the Storm and Adshel Live networks will be rolled out to ‘hundreds’ of city-centre sites across the country.
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We asked for some more information, but it hadn’t arrived at press time. (TA)