New consumer research from Leichtman Research Group (LRG) finds that 74% of US TV households have at least one internet-connected TV device, including connected smart TVs, standalone streaming devices — like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV — connected video game systems and connected Blu-ray players. This is an increase from 65% in 2016, 44% in 2013, and 24% in 2010.
Overall, 29% of adults in US TV households watch video on a TV via a connected device daily, compared to 19% in 2016, 6% in 2013 and 1% in 2010. Younger individuals are most likely to use connected TV devices. 43% of 18-34-year-olds watch video on a TV via a connected device daily, compared to 33% of 35-54-year-olds and 12% of those aged 55+.
These findings are based on a survey of 1,202 TV households throughout the US, conducted by LRG. Other findings include:
- About 29% of TVs in the US are connected smart TVs, an increase from 7% in 2014.
- 46% of households have at least one standalone streaming device, up from 17% in 2014.
- Among those with any connected TV device, 57% have three or more devices — an average of 3.8 devices per connected TV household.
- Across all TV households, the average number of connected TV devices is 2.8, compared to an average of 1.7 pay TV set-top-boxes.
- 32% of those that got a new TV in the past year have an Ultra HD TV.
- 21% with annual household incomes greater than $75,000 have a UHD TV, compared to 5% with annual household incomes less than $30,000.
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RG president and principal analyst Bruce Leichtman commented:
“Connected TVs, along with Netflix and other SVoD services, are among the biggest factors driving change in the video industry over the past few years.
In a short period of time, connected devices have allowed an increasing number of consumers to easily watch SVoD and other video options on the same TV screen as traditional pay TV and broadcast offerings”.
