Mood Media, a specialist consultant on retail experiences, recommended the use of a Digital Projection E-Vision 8500 laser phosphor projector at the opening of a new 130sqm Mood flagship boutique near Paris and run by Générale de téléphone (Orange Group) and that shows many connected objects, audio devices and smartphone accessories.
The 3×3 flat panel video wall that Mood Media originally considered was not only outside of the budget set, but also didn’t hit the mark aesthetically because of the bezels. Digital Projection’s E-Vision laser proved to be the perfect answer to the client’s needs, it was claimed, providing a 60% cost saving compared with the flat screens option. A critical point in the cost calculation was the use of laser light sources that have a 20,000 hour life.
Générale de téléphone also fitted two interactive screens showing detailed presentations of their products. When a customer grabs an item, demo videos automatically start on the projection surface thanks to an integrated RFID chip. The combination helps to create a well-integrated and modern atmosphere in the shop. “Shoppers are naturally intrigued and attracted to the products and when they interact with them, they are able to understand what they do and what they can bring to their everyday life more quickly” explained Olivier Inglebert, product marketing director at Générale de téléphone. “This extra screen in the shop really helps to improve product understanding. For this flagship store, we really wanted to create a wow effect: because our animation movies are visible on this 4 x 2.2 metre display area at the back of the shop, we automatically attract attention before customers are even in the shop.”
Mood is currently finalising a video library which will allow salesmen to project product video demos on 46’’ screens based on the choices that customers made. Those videos can be directly managed via tablet or smartphone. As far as content distribution is concerned, the E-Vision 8500 laser projector is linked to a player in sync with a cloud based server. The projector was installed in the shop ceiling and fitted with a short throw lens.
