LG Display applied the MLA on the gaming OLED panels they launched this year. They expanded to gaming OLED panels after showcasing their MLA technology-based 3rd generation OLED TV panels at the beginning of the year. This is the first time MLAs have been applied for gaming OLED.
ETNews
There’s no arguing that gamers are one of the best target market for bleeding edge display technology. They are going to be more aware of the value of the tech and more capable of understanding it and evaluating it. Gamers are the discerning users that display vendors should court, but they are also a tough crowd and the level of scrutiny that goes into supporting the market requires a dedicated team of sales, marketing, and support personnel. The per user value of gaming for LG’s customers, like ASUS, is very high, thousands of dollars in add-in-boards (AIBs), accessories, and displays. Gaming isn’t recession-proof, but close enough, and gamers’ upgrade cycles are a lot more aggressive than TV buyers, that’s guaranteed.
