As production costs fall and supplier talks continue, LG Display expects its OLED TV technology to make a profit in 2015.
David Choi (SVP of LGD’s strategy marketing group) said at an event in Seoul that lower manufacturing costs will reduce prices and end losses, according to Bloomberg. These lower prices – plus deals with TV manufacturers, including Sony, Panasonic and China’s Skyworth, Changhong and Konka – are being relied upon to drive OLED acceptance.
“Until now, the OLED TV price almost quadrupled that of the ultra high-definition set”, said Choi, “but it will only cost about double from as early as next month”. He also said that mass-production will begin on a new line by the end of the year.
Display Daily Comments
Of course, the “profit” would mean at least a contribution to the huge investment in R&D and manufacturing and covering the direct costs. I suspect that a true profit will be much slower arriving! (BR)