What They Say
LG Electronics won an Award for Engineering Excellence from the HPA for its UltraFine OLED Pro EP950 reference grade HDR monitor, available in 27″ and 32″ sizes.
Arri also won an award for its Alexa 35 Reveal Color Science reveals improved dynamic range, color gamut, and superior rendering of skin tones and subtle colors. It separates looks from display transforms, to support dual monitoring of HDR and SDR on set, enabling more efficient grading for multiple deliverables in post production.
Mo-Sys Engineering was in the short list of winners for its LED Key which, the UPA said, makes Virtual Production filming affordable by allowing wide shot capture on small LED walls. Virtual Production LED wall based filming is great for mid and close up shots, but wide shots required set builders to build floor and wall extensions or huge LED walls, which increases cost and time. LED Key allows filming with much smaller walls or even projectors, enabling greater location flexibility for filmmakers.
What We Think
I don’t generally report awards, but there are a few that are significant and anything from the HPA is worth attention. It must be frustrating for JOLED that it has really good panels (they would have to be to impress the HPA) but can’t get their business to be viable (JOLED Close to the Edge?) (BR)
