LG Stalled on Rollable Phone and Sells only 10 Rollable TVs

What They Say

An unconfirmed report in the Korea JoongAng Daily said that LG has only sold ten 65″ rollable OLED TVs in Korea in the last quarter of 2020. The sets, in the Signature R series, are made to order to allow for buyer customisation.

The report also said that it LG appears to have suspended the development of its rollable smartphone, quoting sources that had said that BOE has been instructed to stop production of rollable displays. LG Electronics would not comment on the report.

Unsurprisingly, LG Electronics said that it would not add sizes unless it saw more demand.

What We Think

UBI Research, a Korean market analyst, suggested that concerns about the fragility of the rollable TV is a concern, along with the high cost of Won 100 million ($89,000). (BR)

LG Rollable