LG Electronics has released its new G4 Android smartphone. The latest model of the LG phablet comes with a 5.5″ QHD (2,560 x 1,440) resolution resulting in a pixel density of 538ppi. It also adds quantum dot technology to the display, calling it an “IPS Quantum Display”, and it is better in every way compared to the display in the G3. The display was actually announced by LG earlier. The G4 has a slight curve along the long edge of the device that also extends to the display. LG said that this is not only a design feature but makes the phone easier to hold and increases the phone durability by 20% in a face down drop.
The display promises 20% greater color reproduction, 25% improvement in brightness and 50% greater contrast. In addition, the display has advanced in-cell touch technology that allows for better color reproduction and touch sensitivity. The display is actually calibrated to DCI standards for color expression which could be a first for a smartphone display. This may come in handy if one decides to watch the latest movies in the intended Hollywood quality.
There are also some other new features such as an f1.8 camera lens and letting the user directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot.
In addition LG is offering some interesting cover options for the G4. Besides ceramic coatings over plastic that comes in various colors, there is also a genuine leather option that is not just a cover but part of the phone and comes in a variety of colors.
In contrast to other high end smartphone makers, the 3,000 mAh rechargeable battery is actually removable. The battery will get you through the day using new Qualcomm Snapdragon 808 CPU.
The new G4 smartphone is aiming to continue the increase the LG phone business. As it happens, LG also released its Q1 results showing a 26% increase in phone shipments over the first quarter in 2014. In total the company shipped 15.4 million smartphones in the first quarter. – NH