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Lenovo Struggles with Smartphones in China

Reuters reports that Lenovo has re-organised in China to try to correct a fall in its smartphone business which has now dropped out of the top ten brands in the Chinese market. Reuters quoted data from Canalys that showed a drop of 80% year on year and 55% QoQ. The company is trying to highlight the premium models in its Moto range, one of three (Moto, Lenovo and ZUK, from high to low). The company would like to repeat the success it has had in Brazil, where the firm is said to be second to Samsung in market share. It is fourth in India, with a 9.5% share.

Analyst Comment

Some analysts have suggested that Lenovo should simply write off its mobile business in China. (BR)