What They Say
DSCC reported that LCD prices in September were in ‘free-fall’ with a new record of the largest price drop seen in a month, following new records in the length of time with rising prices and the first TV price increase. The severe change is because of the combination of increased supply and reduced demand as brands and channels recover from shortages and demand is restricted by price rises.
Smallest TV sizes are the worst affected, with 32″ down 25% although the average drop was 15.8%. Over the Q3 quarter as a whole, 75″ was only down by 1.6% compared to Q2.
DSCC expects price declines to slow in Q4, but to continue at a quarterly rate of 29%, with a range of 19% to 37% for different sizes.
There is lots more detail on the blog article if you need more including the long term ‘TV Price Index’.
What We Think
The idea, or hope, expressed at the Display Week conference that the Crystal Cycle might finally have come to an end has now clearly been dashed. Still, this time, the Koreans have already made the clear strategic decision to get out of TV LCD making so the reaction to the supply side of the equation could be quicker. However, given the current macroeconomic issues in the global economy, and given that consumers are switching back to services rather than new TVs (as DSCC highlighted), the demand side of the equation is much less clear.
DSCC also published a blog article on OLED in notebooks. I’m planning a DD on that topic, so won’t cover it for WBS but you can find it here. (BR)
LCD TV Panel Prices January 2020 –December 2021
Monthly Area Prices per Square Meter for TV Panels, January 2018 – December 2021
