JD.com, China’s largest ecommerce company by revenue, and Lenovo, a global leader in PC and smart devices, today announced an expansion of their existing relationship to address growing consumer and business demand for Lenovo products throughout China.
At an event at JD’s Beijing headquarters, JD.com CEO Richard Liu and Lenovo Chairman and CEO Yang Yuanqing jointly announced that JD.com will become the preferred platform for Lenovo to debut strategic products including notebook and desktop computers, tablets, smartphones, printers, and other smart devices, giving JD.com customers exclusive access to major product launches.
JD.com will offer customers throughout China faster and easier ways to buy authentic Lenovo products and to have their purchases delivered using JD’s own logistics system – the fastest and most reliable network in China.
“We are pleased to expand our longstanding and successful collaboration with Lenovo, a globally recognized leader in technology and personal electronic devices,” said Mr. Liu. “Our customers are enthusiastic buyers of the latest and best electronics, and Lenovo is increasingly seen as a top provider of high-quality, innovative products for both the home and the office.”
“JD.com is one of the most important strategic partners for Lenovo,” said Mr. Yang. “By working together with JD on initiatives such as data sharing, technological innovation and online channel development, we will strengthen Lenovo’s understanding of customer needs which will support our ability to develop customized products. Consumers and enterprise clients in China will also benefit from more convenient access to our quality products and services via JD.com, enabling us to create more value for more customers.”
Lenovo already enjoys a strong distribution network and brand recognition among consumers in China’s smaller cities and rural areas. Augmenting that, JD has a team of 200,000 village promoters, and its Jingdongbang service network supports customers in more than 400,000 villages and towns. Leveraging this network, the companies plan to increase online sales of Lenovo products in rural areas by enabling more shoppers in these areas to benefit from the same price, speed and simplicity advantages as their urban counterparts.
JD.com and Lenovo will also collaborate todevelop sales and marketing campaigns using the wealth of big data and advanced analytics available to both companies, which could result in new product offerings customized for specific audiences or specific areas. The companies said that they would offer enterprise clients cloud computing, internet finance, fulfillment systems, IT development and other services to support their success.
Today’s announcement builds on the strong existing partnership between the two companies. Lenovo chose to launch several recent landmark products on JD.com, including the MIIX 2-in-1 tablet and a selection of products from the ThinkPad series. Lenovo has worked with JD.com to roll out a number of successful marketing campaigns in recent years. Earlier this year, Lenovo conducted a successful “Super Brand Day” celebration on JD.com that drove a significant increase in sales of Lenovo products.
