JCDecaux has won ‘the world’s largest bus shelter advertising contract’, in London. Awarded by Transport for London, the contract is worth €700 million over a period of eight years. The current contract is held by Clear Channel; JCDecaux will take it over on 1st January 2016.
“This award consolidates London’s bus shelter contracts into a single proposition of 15,000 back lit 2 sq m panels, paving the way for a significant digital transformation”, said chairman Jean-Francois Decaux.
