JCDecaux has launched its Inbound Great West Road Tower, the latest addition to its Towers channel. Together with the outbound Tower that went live in December, the displays are located on a key arterial route in West London. Both are portrait-oriented with a resolution of 396 x 612 and display static JPEG images.
This part of London is the location of choice for companies such as Allianz, GlaxoSmithKline and Sky. It is also set for major development, with plans underway to build 900 new waterside homes and 16,250m² of commercial retail space. JDC’s Towers channel claims to deliver 46 million weekly viewed digital impressions across Birmingham, Edinburgh, Leeds, Liverpool, London, Manchester and Sheffield.