JCDecaux Extends DOOH Contract with Amsterdam Transport Firm

After a public tender, JCDecaux has been awarded a contract extension from Amsterdam public transport company GVB to continue advertising on its trams, buses and ferries. The new contract will run for a period of at least three years and will commence on May 1st 2018.

JCDecaux offers advertisers billboards, digital outdoor advertising and Total View trams, ferries and buses—the latter of which the company collaborates with Dutch advertising agency OV Media. GVB vehicles and vessels can be seen daily on various lines in Amsterdam, guaranteeing city-wide coverage.