JCDecaux Chosen for Digital Advertising at Mexico City Bus Stops

JCDecaux has announced that its Mexican subsidiary, a joint venture with América Móvil, has been selected for the design, installation, management, maintenance and advertising operation of 125 new bus shelters on Mexico City’s Metrobús Line 7.

With 100,000 passengers per day, it is hoped that Metrobús Line 7 will help ease traffic in the city centre and reduce travel times by up to 35%, due to a large number of interchanges with other Metrobús lines and the metro system.

The new stations have been designed by Lance Wyman, the famous designer who created the 1968 Olympic Games logo and the city’s metro map. They have been designed to shelter passengers and provide them with useful services and information, such as bus arrival times and street maps. The bus shelters also have USB ports, as well as—a first in Latin America—LCD interactive information screens.

The shelters feature 2m² fixed, scrolling and digital billboards. These new ad spaces complement the 10,000 panels of street furniture already marketed by JCDecaux in 15 Mexican cities, 17 shopping centres and 3,300 large-format advertising displays operated by the company all over Mexico.