JCDecaux has won a tender to act as the media partner for the city of Edinburgh, Scotland. The company will design, install and maintain 436 advertising bus shelters – the city centre’s first digital screen network. As well as this, interactive ‘LiveTouch’ screens will be installed in Princes Street and 60 large-format billboards (static and digital) and wayfinding signage will be installed around the city.
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JCDecaux could not tell us any more about its plans for Edinburgh at this point, but keep an eye on Display Monitor for more news as we get it. (TA)