Jackie Chan Cinema and Dolby Laboratories, Inc. (NYSE:DLB) today announced that the premium Dolby Cinema™ experience is coming to the top-grossing movie site in China, Jackie Chan Cinema’s Beijing Wukesong. The cinema site topped China’s box office and attendance rankings from 2011 to 2015. In 2014, it was the only cinema to achieve a box office gross of RMB 100 million in China.
Dolby Cinema, featuring Dolby Vision™ and Dolby Atmos®, is a premium cinema experience for moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.
“China is the movie industry’s fastest-growing market, which brings a tremendous opportunity for Dolby Cinema to expand its presence and offer the best moviegoing experience possible,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “Jackie Chan Cinema’s presence in Beijing is unmatched, and we are excited to deliver its dedicated patrons movies in a way never experienced before.”
“We are very excited to be able to offer the Dolby Cinema premium experience at our best location in China,” said Lin Han, Vice President, Jackie Chan Cinema. “Dolby Cinema delivers a unique moviegoing experience with dramatic, lifelike imaging and realistic, moving audio that will inspire movie lovers in China. We believe it will become a major attraction of our cinema and draw audiences to come back again and again.”
“As an actor, filmmaker, and movie fan, I have enjoyed seeing the value Dolby brings to the cinema industry, in particular its revolutionary Dolby Atmos sound, which was used in my films CZ12 and Police Story 2013,” said Jackie Chan, the internationally acclaimed actor, screenwriter, director, and producer. “Dolby Cinema with Dolby Atmos sound and revolutionary visual experience with the Dolby Vision laser projection and inspired design is something I have been eagerly anticipating coming to China.”
Dolby Cinema features the Dolby Vision projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes the viewers feel like they are in the movie’s world.
Dolby Cinema also includes the Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby® technologies with the design and comfort of the Dolby Cinema will make audiences feel closer to the onscreen action than ever before.