A new experiential digital signage platform, called iWalker, has been introduced by British company, Nomadix Media. The signage platform tailors digital adverts to appeal to groups of people by analysing audiences facial features and then displaying appropriate content when the audiences are at their most responsive. The facial feature detection software reports four distinct age groups, emotional responses and gender.
Mark Evans, CEO and founder of Nomadix Media, stated that the plan for iWalker, is to establish global networks within high footfall retail destinations like shopping malls, where advertisers have found it increasingly difficult to reach and engage specified consumers effectively. Nomadix Media is aiming to be the first pay-per-eye automated DOOH network in the world where customers only pay for who views the content.
The new iWalker also offers instant connectivity via mobile phones to drive instant rewards and promotions, redeemable both online or in-store. The fullHD display is claimed to be ‘the brightest in the world’ and sunlight-readable. Batteries are said to last three hours.
Nomadix has already established international partners in Columbia, South Africa, Brazil and France.
Previous prototypes of the iWalker have been used at the 2014 Commonwealth Games, and have been utilised by global brands such as BT and MasterCard and public sector bodies including Police Scotland and the Scottish Government.
The company also has the iProjector, a wearable HD projector and that has a battery life of 50 minutes. Check a brief movie, here.
iWalker in Action
