The Consumer Electronics Association (CEA)® unveiled four new studies to provide insights on growing consumer technology segments and adjacent markets at CEA’s Research Summit, held at the 2015 International CES® running January 6-9 in Las Vegas.
The complete findings of 4K Ultra HD Update: Consumer Adoption and Awareness; High Resolution Audio Study; OTT Video Consumption; and Wearable Activity Trackers: Engaging Consumers to Monitor Their Health were announced at CEA’s Research Summit, which gives executives intelligence on trends and transformations in the global $1 trillion CE industry. Produced by CEA, the International CES is the global gathering place for all who thrive on the business of consumer technology.
4K Ultra HD Update
According to CEA’s 4K Ultra HD Update, one-third of consumers planning to buy a television will seek to increase screen size (38 percent) or improve picture quality (31 percent) when purchasing their new TVs. When considering the top features that will drive their next television purchase, 27 percent ranked 4K UHD capability as the second-most important feature, followed by picture quality (24 percent), a key benefit of 4K UHD TVs. For more than half of consumers (54 percent), price ranked as the most important aspect to consider when purchasing a TV.
The study also shows one-third of consumers (33 percent) may purchase a 4K Ultra-High Definition TV within the next three years, while almost half of consumers (44 percent) indicate they are likely to purchase a “smart” or Internet-enabled TV, a function commonly available with 4K UHD televisions. Click for the complete release.
OTT Video Consumption
According to CEA’s OTT Video Consumption study, the number of consumers watching video content via streaming (63 percent) is gaining on those who watch through a traditional service provider (68 percent).
“While viewing habits are changing, the television remains the primary preferred device for viewing video content,” said Steve Koenig, director of industry analysis, CEA. “Consumers have access to streaming video across numerous devices but when asked where they most prefer to watch content around the home, almost three in five (58 percent) prefer to watch on a TV.”
The study also finds consumers are driven more by screen size than portability when watching streaming content at home. More than half of consumers (52 percent) watch streaming video content on a TV, and roughly one-third watch via mobile connected devices such as laptop computers (37 percent), smartphones (35 percent) or a tablet (29 percent). Click for the complete release.
Wearable Activity Trackers: Engaging Consumers to Monitor Their Health
The report, Wearable Activity Trackers: Engaging Consumers to Monitor Their Health, found almost two-thirds (63 percent) of those who own or use wearable fitness activity trackers exercise vigorously three or more times a week, compared with only one-third (32 percent) of the general population.
“We’re in the midst of a revolution in personal health, thanks in large part to consumer’s enthusiasm for wearable fitness activity trackers,” said Shawn DuBravac, Ph.D., chief economist, CEA and author of CEA’s soon-to-be released book Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate. “Our results show these devices are having a positive impact on owners’ health by encouraging them to be more aware and active. As the designs and sensor technology continue to advance – and as the data and feedback become more and more valuable – we’ll see more novel solutions to health challenges emerge.”
Among owners of wearable fitness activity trackers, key health metrics are most frequently monitored, including distance exercised (90 percent), number of calories burned (86 percent) and amount of physical activity (86 percent), all on a weekly basis. Click for the complete release.
High-Resolution Audio Study
CEA also will release the findings from the High-Resolution Audio Study, which explores consumers’ perceptions of audio quality. According to the study, 40 percent of consumers are familiar with high-resolution audio, confirming that awareness of the benefits of this transformative audio technology is growing.
“Even those who have not yet adopted high-resolution audio products see the technology as cutting-edge,” said Koenig. “More than a third (37 percent) of consumers are interested in listening to high-resolution audio for the benefits of higher sound quality.”
The location in which consumers want the best possible music sound quality is the home, followed by the car, on the go and the gym. Among consumers interested in high-resolution audio, the study identified two groups of consumers who make up 83 percent of audio technology spending: high-tech audiophiles, who tend to be men, younger, and more ethnically diverse, and emotional music lovers, who tend to be women with an average age of 38.
4K Ultra HD Update: Consumer Adoption and Awareness; High-Resolution Audio Study; OTT Video Consumption; and Wearable Activity Trackers: Engaging Consumers to Monitor Their Health were designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA). The complete study is available at no cost to CEA member companies at members.CE.org. Non-members may purchase the study at the CEA store.
