Immersv Attracts $10.5M Investment

By Yvette Raikes

Interactive advertising company Immersv has completed a Series A round of funding. The financing has been led by Rogers Venture Partners and the round has raised $10.5 million towards VR technology in advertising. Immersv claims that the “view-through” rate for its 360º and VR video campaigns is 85%. The company will use the funding to speed up product development, expand inventory and bring more brands and marketeers into 360º and VR advertising.