IFA to Go Ahead as a Physical Event

What They Say

The organisers have said that they will hold an event over the ‘whole of the Messe’ from the 3rd to the 7th of September. There will also be a virtual component. They said that “Some exhibition segments are seeing unprecedented levels of interest and are already reserved by more than 80%”.

Last year the event had 145,900 visitors onsite and online, with 1,570 industry partners participating and 10,750 journalists following the event. The special edition attracted visitors from 100 countries and territories.

What We Think

Well, it’s not out of the question that I might actually make a flying visit to the Messe this year. It’s such a frustration not to be able to see displays properly (not to mention the gossiping in the bar!) (BR)

Messe